January 15, 2022

My 2021 Publications

I write this blog post, my first after getting my Ph.D. from UQ, to summarize my publication history of 2021. Publications are an integral part of my Professorship journey, and this blog is made to document the said journey. So I plan to summarize my publication achievements annually.

Paper 1: To Pay or Not to Pay: Understanding Mobile Game App User’s Unwillingness to Pay for In-app Purchases

Abstract of Paper 1

First, one of the three papers of my Ph.D. titled “To pay or not to pay: understanding mobile game app users’ unwillingness to pay for in-app purchases” got accepted and is forthcoming in The Journal of Research in Interactive Marketing. This paper is my second qualitative paper. The paper analyzed qualitative data and developed the construct of Perceived Aggressive Monetization to build a novel framework that explains why most mobile gamers are unwilling to pay for in-app purchases. You can access the journal articles here: https://doi.org/10.1108/JRIM-02-2021-0053. The full citation is as follows: Salehudin, I., & Alpert, F. (Forthcoming 2022). To pay or not to pay: understanding mobile game app users’ unwillingness to pay for in-app purchases. Journal of Research in Interactive Marketing.

Paper 2: No Such Thing as A Free App: A Taxonomy of Freemium Business Models and User Archetypes in the Mobile Games Market

Abstract of Paper 2

Next, I published the second paper of my Ph.D. titled “No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes in the Mobile Games Market” in ASEAN Marketing Journal. This paper is a qualitative taxonomy paper that classifies various business models in the Freemium mobile games market. You can access the journal articles here: https://doi.org/10.21002/amj.v13i2.13540. The full citation is as follows: Salehudin, I., & Alpert, F. (2021). No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes. ASEAN Marketing Journal, 13(2), 118-137.

Paper 3: The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products

Abstract of Paper 3

Third, I co-authored a paper with one of my Master’s students titled “The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products” in the South East Asian Journal of Management. This paper is a quantitative study on factors that shaped Brand Loyalty and Brand Switching Intentions of Laptops. You can access the journal articles here: http://www.ijil.ui.ac.id/index.php/tseajm/article/viewArticle/13336. The full citation is as follows: Hanifati, L.N., & Salehudin, I. (2021). The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products. The South East Asian Journal of Management, 15 (2), 169-187.

In conclusion, I am grateful for a productive 2021 and hopeful for more in 2022. Thank you for reading this update. See you in my next blog post, hopefully sometime soon.

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