It is not a revelation when most internet giants overlook the Indonesia’s internet market potential. Seemingly, one factor hampers their confidence toward this market: These giants are wary about Indonesian consumers. This is a market that suddenly comes up from nowhere. Information about it is very limited, even if there is any it is mostly mislead. So, these giants prefer to wait and see until someone cracks this market. Until then, they would not be bothered to commit to it. Surely, this view takes toll on Indonesia’s internet users who suffered from limited appreciation when they should deserve more.